bougie design aesthetics
A log about a certain aesthetic style from 2010s used by big companies and public institutions and characterized by bright flat colors and smiling characters.
Today we could see that a wooden box was still on place de brouckère to promote the plan good-move by Brussels region. Probably put there for the "semaine de la mobilité". The posters have this characteristic design aesthetics full of naive smiles and characters and big bright colors sometime called Bougie Aesthetics.
Bougie Design Aesthetics comes from a facebook group that has declared it the next graphic design trend. https://fr-fr.facebook.com/groups/204985190072849/about/ .
They also refer to another name, "alegria", in this eye on design article:
Also available on this thread: